Mexico
Mexican Hass avocado moves through one of the most demanding export pipelines in agriculture. From a packout in Uruapan, fruit ships 1,500 miles to a US distribution center over 5 to 7 days in cold chain. It gets graded at the Mexican packing plant, again at the US...
Kenya
A Kenyan rose grower’s job isn’t to grow roses. It’s to land a flower at the Royal FloraHolland auction in Aalsmeer, or at a Tesco distribution center in Reading, that meets a specific set of measurable quality criteria – stem length, stem...
Nigeria
Nigeria is the world’s fourth-largest cocoa producer. It used to be the second-largest. The slip down the rankings wasn’t because Nigerian farmers stopped growing cocoa – it was because yields per hectare stayed flat for thirty years while Côte...
Algeria
The most useful proof in agronomy is what happens on a real farm. Marketing claims read the same way no matter how they’re written. A documented field trial – same variety, same farmer, same season, with controls – settles the argument. In...
Egypt
Egypt produces about 1.7 million tons of dates every year – close to one in every five dates eaten anywhere in the world. The orchards stretch from the Nile Delta down through Aswan, out into the New Valley, and across Siwa Oasis. Most of them are productive....
Blog
Walk into a fertilizer warehouse in most growing regions and you’ll see the same stacks: 50-kilo bags of NPK 15-15-15, 17-17-17, 20-10-10. Commodity granular product, priced by the ton, sold by the truckload. It works. It’s worked for decades. And for an...
